Report

A client-ready summary, strategy, and action plan — download as a polished PDF.

AI Search Visibility Report

Oily Lubricants

South Africa · scan 2026-07-22 · engines: ChatGPT, Gemini

At a glance

Composite AI-visibility score (0–100) blending mention rate, position, share of voice, and sentiment. A directional heuristic, not a calibrated metric — read the components too.

Audit score

26

Appearance rate on unbranded Discovery prompts only — the truest measure of organic AI visibility.

Organic

21%

Discovery-only

Share of voice — your mentions as a share of ALL brand mentions in the answers.

Share of voice

20%

Your rank among all tracked brands by mentions (1 = most-mentioned in the category).

Position

#2

of 12

How favourably the answers frame your brand (positive / neutral / critical), scored 0–100.

Sentiment

neutral

Prompts where your brand isn't mentioned at all — direct opportunities to target.

Gaps

13

unmentioned

Where you stand today

Oily Lubricants currently appears in 33% of the AI answers we tested, with neutral sentiment overall. On unbranded Discovery questions — the truest measure of organic visibility — Oily Lubricants shows up 21% of the time. With 20% share of voice, Oily Lubricants ranks #2 of 12 tracked brands, with Shell leading at 23%.

Visibility by engine

ChatGPT24/100
Gemini31/100

Competitive position

#BrandMentionsShare of voice
1Shellleader66623%
2Oily Lubricants(you)56820%
3TotalEnergies51818%
4Castrol46216%
5LubeLine Distribution2348%
6BP2208%

Top brands — how brands rank in AI answers

On unbranded Discovery prompts only — a fair, like-for-like comparison where no brand is named. Ranked by average position; a "~" rank is an estimate.

#BrandRankVisibilitySentiment
1LubeLine Distribution2.018%91
2TotalEnergies2.829%73
3Shell2.942%78
4Castrol3.129%85
5BP4.215%72
6Chevron5.38%71
7Fuchs Lubricants5.55%89
8Petromak Oil~2.00%67

Funnel performance

Discovery

unbranded / top-of-funnel

21%

28 prompts

Research

comparative

66%

11 prompts

Purchase

conversion

25%

2 prompts

Where AI pulls answers (top sources)

oily.co.za29%
lubeline.co.za22%
bisonlubricants.co.za13%
salube.net11%
orbitindustrial.co.za11%
shell.co.za10%
strub-sa.co.za9%
lubricationengineers.co.za9%

Citation gaps — where competitors get cited and you don't

Neutral third-party publishers AI cites when a competitor is named but Oily Lubricantsisn't. Earning a mention on these is a prioritised outreach/PR list.

SourceCitesFor rivalsFor you
bisonlubricants.co.zaShell, LubeLine Distribution, TotalEnergies156×22×
salube.netShell, TotalEnergies, Castrol145×15×
strub-sa.co.zaShell, LubeLine Distribution, TotalEnergies119×13×
technilube.co.zaShell, LubeLine Distribution, TotalEnergies113×15×
ensun.ioShell, TotalEnergies, BP102×16×
greyhoundlubricants.co.zaShell, LubeLine Distribution, TotalEnergies99×18×
lubricationengineers.co.zaFuchs Lubricants, TotalEnergies, Shell88×14×
mordorintelligence.comShell, TotalEnergies, BP80×23×

Citation targets — where to get cited to rank

For each prompt, the neutral sources the AI engines pull their answers from. You already appear on some — earn citations on the rest to move your rank. Ranked by how often the engines cite each source.

What are the various types of lubricants available?

You appear on 0 of 66 sources · 66 to target

lelubricants.comDirectory

Get listed on lelubricants.com.

33%
lubchem.comDirectory

Get listed on lubchem.com.

21%
fosterfuels.comDirectory

Get listed on fosterfuels.com.

19%
acoem.usDirectory

Get listed on acoem.us.

19%
tameson.comDirectory

Get listed on tameson.com.

17%
ensun.ioDirectory

Get listed on ensun.io.

14%
mordorintelligence.comDirectory

Get listed on mordorintelligence.com.

12%
cimlubricants.comDirectory

Get listed on cimlubricants.com.

10%

What features should I look for when comparing industrial lubricants from various suppliers?

You appear on 0 of 66 sources · 66 to target

micro-lube.comDirectory

Get listed on micro-lube.com.

26%
avdmm.co.zaDirectory

Get listed on avdmm.co.za.

24%
oils.comDirectory

Get listed on oils.com.

24%
ecolink.comDirectory

Get listed on ecolink.com.

19%
tech-beac.comDirectory

Get listed on tech-beac.com.

14%
mil-comm.comDirectory

Get listed on mil-comm.com.

14%
valvolineglobal.comDirectory

Get listed on valvolineglobal.com.

14%
duboischemicals.comDirectory

Get listed on duboischemicals.com.

14%

What are the differences between oil and lubricants?

You appear on 0 of 65 sources · 65 to target

repsol.comDirectory

Get listed on repsol.com.

40%
quora.comCommunity

Build a credible presence on quora.com — answer relevant questions authentically.

36%
wikipedia.orgReference

Establish a well-sourced Wikipedia entry.

31%
nalube.comDirectory

Get listed on nalube.com.

17%
reddit.comCommunity

Build a credible presence on reddit.com — answer relevant questions authentically.

17%
royalbrinkman.comDirectory

Get listed on royalbrinkman.com.

14%
britannica.comDirectory

Get listed on britannica.com.

14%
merriam-webster.comDirectory

Get listed on merriam-webster.com.

12%

Which lubricants are recommended for Automotive Workshops use in South Africa?

You appear on 23 of 86 sources · 63 to target

rumanza.comDirectory

Get listed on rumanza.com.

21%
cimlubricants.comDirectory

Get listed on cimlubricants.com.

17%
strub-sa.co.zaDirectory

Get listed on strub-sa.co.za.

10%
africaoutlookmag.comDirectory

Get listed on africaoutlookmag.com.

10%
lubesdirect.co.zaDirectory

Get listed on lubesdirect.co.za.

10%
hsbsa.co.zaDirectory

Get listed on hsbsa.co.za.

7%
vtl.co.zaDirectory

Get listed on vtl.co.za.

7%
autoforum.co.zaDirectory

Get listed on autoforum.co.za.

7%

Which lubricants are recommended for Transport use in South Africa?

You appear on 0 of 57 sources · 57 to target

greyhoundlubricants.co.zaDirectory

Get listed on greyhoundlubricants.co.za.

33%
caltex.co.zaDirectory

Get listed on caltex.co.za.

31%
mo-di.co.zaDirectory

Get listed on mo-di.co.za.

26%
samechanicalengineer.co.zaDirectory

Get listed on samechanicalengineer.co.za.

21%
rumanza.comDirectory

Get listed on rumanza.com.

19%
autozoneonline.co.zaDirectory

Get listed on autozoneonline.co.za.

14%
ensun.ioDirectory

Get listed on ensun.io.

14%
liquimoly.ruDirectory

Get listed on liquimoly.ru.

12%

Which oil companies operate in South Africa?

You appear on 0 of 56 sources · 56 to target

dmpr.gov.zaReference

Earn a citation or listing on dmpr.gov.za.

50%
ensun.ioDirectory

Get listed on ensun.io.

43%
fuelsindustry.org.zaDirectory

Get listed on fuelsindustry.org.za.

40%
mordorintelligence.comDirectory

Get listed on mordorintelligence.com.

40%
companydata.comDirectory

Get listed on companydata.com.

36%
businesstech.co.zaDirectory

Get listed on businesstech.co.za.

26%
petrosa.co.zaDirectory

Get listed on petrosa.co.za.

24%
wikipedia.orgReference

Establish a well-sourced Wikipedia entry.

19%

Action plan — how to improve your ranking

1. Unlocking the Power of Gazprom Lubricants: Applications and Benefits

high · guide

With 0% visibility and no mentions in AI engines, Oily Lubricants is missing out on potential authority in a niche market. Competitors like Shell and TotalEnergies have a combined 39% share of voice, highlighting the need for Oily Lubricants to establish expertise in this area.

Expected: Raise mention rate from 0% toward 10%, closing the gap with Shell and TotalEnergies.

Publish an in-depth guide detailing Gazprom lubricants and their specific applications, positioning Oily Lubricants as the go-to authority on this topic.

2. Comprehensive Guide to Oil Companies in South Africa

high · landing-page

Currently at 0% visibility and not mentioned in AI engines, Oily Lubricants is missing a critical opportunity to showcase its presence in the South African market. With competitors holding a significant share of voice, establishing this content can help improve visibility.

Expected: Raise mention rate from 0% toward 15%, enhancing visibility against competitors.

Create a detailed landing page that outlines oil companies operating in South Africa, emphasizing Oily Lubricants' role and offerings, thereby enhancing authority.

3. Finding the Best Lubricants Distributors: A Step-by-Step Guide

high · faq

With 0% visibility and no mentions in AI engines, Oily Lubricants has a significant gap in addressing a common consumer need. Competitors are already dominating the conversation, which can lead to lost business opportunities.

Expected: Raise mention rate from 0% toward 20%, positioning Oily Lubricants as a trusted resource.

Develop a comprehensive FAQ page that provides guidance on finding lubricants distributors, featuring Oily Lubricants prominently as a recommended option.

4. The Leading Lubricants Manufacturers: Why Oily Lubricants Stands Out

high · case-study

With 0% visibility and no mentions in AI engines, Oily Lubricants is not part of the conversation about top manufacturers, while competitors have a combined 39% share of voice. This gap limits Oily Lubricants' authority in the market.

Expected: Raise mention rate from 0% toward 10%, enhancing competitive positioning.

Create a case study showcasing Oily Lubricants' manufacturing excellence and unique offerings, establishing it as a top choice in the industry.

5. Exploring the Types of Lubricants: A Guide by Oily Lubricants

high · guide

With 0% visibility and no mentions in AI engines, Oily Lubricants is missing an opportunity to educate consumers on lubricant types, which can enhance brand authority. Competitors are already capitalizing on this information gap.

Expected: Raise mention rate from 0% toward 15%, improving brand visibility.

Publish an authoritative guide detailing the various types of lubricants, positioning Oily Lubricants as the expert in the field.

6. Understanding the Oil Industry in South Africa: Oily Lubricants' Expertise

high · guide

Currently at 0% visibility and not mentioned in AI engines, Oily Lubricants is missing a critical opportunity to highlight its presence in the South African market. Competitors hold a significant share of voice, necessitating a strategic content move.

Expected: Raise mention rate from 0% toward 15%, enhancing visibility against competitors.

Develop a comprehensive guide that explores the oil industry landscape in South Africa, highlighting Oily Lubricants' local expertise, services, and contributions to the market.

Placement targets

Reputable venues to earn coverage on for this industry — cross-checked against your scans, so where competitors already appear and you don't is flagged as a priority.

Full detailed strategy

An in-depth AEO + SEO plan — situation analysis, competitive gaps, content plan, technical fixes, citations, a 90-day roadmap, and KPIs.

Generated by Lumen · AI search visibility