AI Search Visibility Report
Oily Lubricants
South Africa · scan 2026-07-22 · engines: ChatGPT, Gemini
At a glance
Audit score
26
Organic
21%
Discovery-only
Share of voice
20%
Position
#2
of 12
Sentiment
neutral
Gaps
13
unmentioned
Where you stand today
Oily Lubricants currently appears in 33% of the AI answers we tested, with neutral sentiment overall. On unbranded Discovery questions — the truest measure of organic visibility — Oily Lubricants shows up 21% of the time. With 20% share of voice, Oily Lubricants ranks #2 of 12 tracked brands, with Shell leading at 23%.
Visibility by engine
Competitive position
| # | Brand | Mentions | Share of voice |
|---|---|---|---|
| 1 | Shellleader | 666 | 23% |
| 2 | Oily Lubricants(you) | 568 | 20% |
| 3 | TotalEnergies | 518 | 18% |
| 4 | Castrol | 462 | 16% |
| 5 | LubeLine Distribution | 234 | 8% |
| 6 | BP | 220 | 8% |
Top brands — how brands rank in AI answers
On unbranded Discovery prompts only — a fair, like-for-like comparison where no brand is named. Ranked by average position; a "~" rank is an estimate.
| # | Brand | Rank | Visibility | Sentiment |
|---|---|---|---|---|
| 1 | LubeLine Distribution | 2.0 | 18% | 91 |
| 2 | TotalEnergies | 2.8 | 29% | 73 |
| 3 | Shell | 2.9 | 42% | 78 |
| 4 | Castrol | 3.1 | 29% | 85 |
| 5 | BP | 4.2 | 15% | 72 |
| 6 | Chevron | 5.3 | 8% | 71 |
| 7 | Fuchs Lubricants | 5.5 | 5% | 89 |
| 8 | Petromak Oil | ~2.0 | 0% | 67 |
Funnel performance
Discovery
unbranded / top-of-funnel
21%
28 prompts
Research
comparative
66%
11 prompts
Purchase
conversion
25%
2 prompts
Where AI pulls answers (top sources)
Citation gaps — where competitors get cited and you don't
Neutral third-party publishers AI cites when a competitor is named but Oily Lubricantsisn't. Earning a mention on these is a prioritised outreach/PR list.
| Source | Cites | For rivals | For you |
|---|---|---|---|
| bisonlubricants.co.za | Shell, LubeLine Distribution, TotalEnergies | 156× | 22× |
| salube.net | Shell, TotalEnergies, Castrol | 145× | 15× |
| strub-sa.co.za | Shell, LubeLine Distribution, TotalEnergies | 119× | 13× |
| technilube.co.za | Shell, LubeLine Distribution, TotalEnergies | 113× | 15× |
| ensun.io | Shell, TotalEnergies, BP | 102× | 16× |
| greyhoundlubricants.co.za | Shell, LubeLine Distribution, TotalEnergies | 99× | 18× |
| lubricationengineers.co.za | Fuchs Lubricants, TotalEnergies, Shell | 88× | 14× |
| mordorintelligence.com | Shell, TotalEnergies, BP | 80× | 23× |
Citation targets — where to get cited to rank
For each prompt, the neutral sources the AI engines pull their answers from. You already appear on some — earn citations on the rest to move your rank. Ranked by how often the engines cite each source.
“What are the various types of lubricants available?”
You appear on 0 of 66 sources · 66 to target
Get listed on lelubricants.com.
Get listed on lubchem.com.
Get listed on fosterfuels.com.
Get listed on acoem.us.
Get listed on tameson.com.
Get listed on ensun.io.
Get listed on mordorintelligence.com.
Get listed on cimlubricants.com.
“What features should I look for when comparing industrial lubricants from various suppliers?”
You appear on 0 of 66 sources · 66 to target
Get listed on micro-lube.com.
Get listed on avdmm.co.za.
Get listed on oils.com.
Get listed on ecolink.com.
Get listed on tech-beac.com.
Get listed on mil-comm.com.
Get listed on valvolineglobal.com.
Get listed on duboischemicals.com.
“What are the differences between oil and lubricants?”
You appear on 0 of 65 sources · 65 to target
Get listed on repsol.com.
Build a credible presence on quora.com — answer relevant questions authentically.
Establish a well-sourced Wikipedia entry.
Get listed on nalube.com.
Build a credible presence on reddit.com — answer relevant questions authentically.
Get listed on royalbrinkman.com.
Get listed on britannica.com.
Get listed on merriam-webster.com.
“Which lubricants are recommended for Automotive Workshops use in South Africa?”
You appear on 23 of 86 sources · 63 to target
Get listed on rumanza.com.
Get listed on cimlubricants.com.
Get listed on strub-sa.co.za.
Get listed on africaoutlookmag.com.
Get listed on lubesdirect.co.za.
Get listed on hsbsa.co.za.
Get listed on vtl.co.za.
Get listed on autoforum.co.za.
“Which lubricants are recommended for Transport use in South Africa?”
You appear on 0 of 57 sources · 57 to target
Get listed on greyhoundlubricants.co.za.
Get listed on caltex.co.za.
Get listed on mo-di.co.za.
Get listed on samechanicalengineer.co.za.
Get listed on rumanza.com.
Get listed on autozoneonline.co.za.
Get listed on ensun.io.
Get listed on liquimoly.ru.
“Which oil companies operate in South Africa?”
You appear on 0 of 56 sources · 56 to target
Earn a citation or listing on dmpr.gov.za.
Get listed on ensun.io.
Get listed on fuelsindustry.org.za.
Get listed on mordorintelligence.com.
Get listed on companydata.com.
Get listed on businesstech.co.za.
Get listed on petrosa.co.za.
Establish a well-sourced Wikipedia entry.
Action plan — how to improve your ranking
1. Unlocking the Power of Gazprom Lubricants: Applications and Benefits
high · guideWith 0% visibility and no mentions in AI engines, Oily Lubricants is missing out on potential authority in a niche market. Competitors like Shell and TotalEnergies have a combined 39% share of voice, highlighting the need for Oily Lubricants to establish expertise in this area.
Expected: Raise mention rate from 0% toward 10%, closing the gap with Shell and TotalEnergies.
Publish an in-depth guide detailing Gazprom lubricants and their specific applications, positioning Oily Lubricants as the go-to authority on this topic.
2. Comprehensive Guide to Oil Companies in South Africa
high · landing-pageCurrently at 0% visibility and not mentioned in AI engines, Oily Lubricants is missing a critical opportunity to showcase its presence in the South African market. With competitors holding a significant share of voice, establishing this content can help improve visibility.
Expected: Raise mention rate from 0% toward 15%, enhancing visibility against competitors.
Create a detailed landing page that outlines oil companies operating in South Africa, emphasizing Oily Lubricants' role and offerings, thereby enhancing authority.
3. Finding the Best Lubricants Distributors: A Step-by-Step Guide
high · faqWith 0% visibility and no mentions in AI engines, Oily Lubricants has a significant gap in addressing a common consumer need. Competitors are already dominating the conversation, which can lead to lost business opportunities.
Expected: Raise mention rate from 0% toward 20%, positioning Oily Lubricants as a trusted resource.
Develop a comprehensive FAQ page that provides guidance on finding lubricants distributors, featuring Oily Lubricants prominently as a recommended option.
4. The Leading Lubricants Manufacturers: Why Oily Lubricants Stands Out
high · case-studyWith 0% visibility and no mentions in AI engines, Oily Lubricants is not part of the conversation about top manufacturers, while competitors have a combined 39% share of voice. This gap limits Oily Lubricants' authority in the market.
Expected: Raise mention rate from 0% toward 10%, enhancing competitive positioning.
Create a case study showcasing Oily Lubricants' manufacturing excellence and unique offerings, establishing it as a top choice in the industry.
5. Exploring the Types of Lubricants: A Guide by Oily Lubricants
high · guideWith 0% visibility and no mentions in AI engines, Oily Lubricants is missing an opportunity to educate consumers on lubricant types, which can enhance brand authority. Competitors are already capitalizing on this information gap.
Expected: Raise mention rate from 0% toward 15%, improving brand visibility.
Publish an authoritative guide detailing the various types of lubricants, positioning Oily Lubricants as the expert in the field.
6. Understanding the Oil Industry in South Africa: Oily Lubricants' Expertise
high · guideCurrently at 0% visibility and not mentioned in AI engines, Oily Lubricants is missing a critical opportunity to highlight its presence in the South African market. Competitors hold a significant share of voice, necessitating a strategic content move.
Expected: Raise mention rate from 0% toward 15%, enhancing visibility against competitors.
Develop a comprehensive guide that explores the oil industry landscape in South Africa, highlighting Oily Lubricants' local expertise, services, and contributions to the market.
Placement targets
Reputable venues to earn coverage on for this industry — cross-checked against your scans, so where competitors already appear and you don't is flagged as a priority.
Full detailed strategy
An in-depth AEO + SEO plan — situation analysis, competitive gaps, content plan, technical fixes, citations, a 90-day roadmap, and KPIs.
Generated by Lumen · AI search visibility