Create your first project

Add your brand, confirm what Lumen learned about it, and pick the competitors and prompts to track.

Updated 18 August 2026

A project is one brand you want to track. Most teams start with their own brand and add competitor projects later if needed - competitors are already tracked inside your own project.

Steps

  1. Open the dashboard and click New project.
  2. Enter your brand name and website. Lumen analyses the site and drafts a profile: industry, category, what you do, and who you sell to.
  3. Review and edit the profile. This matters - it steers which prompts Lumen suggests and how answers are interpreted.
  4. Confirm the suggested competitors, or add your own. Mentions of these brands are counted in every scan.
  5. Accept or edit the suggested prompts. These are the questions Lumen will put to the AI engines on every scan.

After creating

Your project appears on the dashboard with an empty scorecard. Run your first scan to populate it - see Run your first scan below.

Related articles

Run your first scanTrigger a visibility scan, understand what happens during one, and read your first results.Managing your promptsAdd, park, tag, and organise the prompts Lumen tracks, and understand campaigns and funnel segments.
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